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Digital Marketing

The present promoting time has turned out to be digitized to the point that there is a massive requirement for the specialty units to examine the present market patterns and work as needs be. The marketer need to understand how to exploit digital marketing assets, tools and techniques in order to improve their customer value proposition and help achieve their organizational Goal and objectives. By using digital marketing tool & techniques, we can promote goods and services online on multiple platforms worldwide.

Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content marketing and e-commerce marketing, social media marketing, social media optimization, e-mail marketing etc has become a major need for any business.

Search Engine Optimization (SEO)

It's a process of optimizing your website to ‘rank’ higher in the search engine results pages, to increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

Content marketing plays the most important role in marketing world. Creation and promotion of content for the purpose of generating brand awareness, amount of traffic, generating leads, or sales.

Pay-Per-Click (PPC)

A fastest way of fetching traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Email Marketing

Organizations use email-marketing as a way of communicating and conveying with their targeted audiences. Email is usually used to promote content, discounts and events, as well as for different purposes.

Affiliate marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
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